Hans Westerbeek

HANS WESTERBEEK is Associate Professor of Sport Marketing at La Trobe University, Melbourne, Australia and is a director of Manage to Manage. He is President of the Sport Management Association of Australia and New Zealand, as well as President of The Netherlands Chamber of Commerce in Australia. He has acted as a consultant to numerous sport organisations and the corporate sector in Europe and Asia-Pacific. He is co-author of several books including, "Sport Business in the Global Marketplace" and "The Sport Business Future."