Isabela Fairclough is Senior Lecturer at the University of Central Lancashire, UK. Previously, she was Associate Professor at the University of Bucharest, Romania, and Visiting Research Fellow at the University of Lancaster. Her publications include Discourse Analysis and Argumentation Theory: Analytical Framework and Applications (2006). Norman Fairclough is Emeritus Professor at Lancaster University, UK. He is author of numerous titles, including New Labour, New Language? (2000), Analysing Discourse: Textual Analysis for Social Research (2003), and Language and Globalization (2006), all published by Routledge.