PETER N. C. COOKE is the KPMG Professor of Automotive Management and Head of Center at the University of Buckingham Business School in the United Kingdom. He is arguably one of the best known academics in Europe specializing in the automotive industries with over forty years of experience: twenty years in the industry itself and twenty years as an increasingly recognized analyst, commentator, and academic focusing on the total industry. He is also an award-winning writer in the professional and technical press in the UK, Europe, and wider afield and appears regularly on both radio and television.
Strategic Management and Busines...by David Williamson
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