Basics Design 03: Typography

By Gavin Ambrose | Paperback
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Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. "Basics Design: Typography" aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design. 

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Authors
SeriesBasics Design 
FormatPaperback 
Pages176 
Dimensions230mm x 160mm x 15mm
PublisherBloomsbury Publishing PLC 
Release Date4 Jul 2005 
ISBN-139782940373352 

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