Double Happiness: How Bullshit Works

By Joe Bennett | Paperback
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Bullshit has always been with us but as a result of the proliferation of media in the last century we are now awash with it, drowning in it. It has become so accepted a part of the human landscape that bullshitters can not only make a living from bullshit and achieve power, prestige and wealth -- they can even win prizes for it. Unironic prizes. Bullshit seems to be fundamental to human society. If we were to strip bullshit from our conversations, our televisions, newspapers and airwaves, we would barely recognise what remained. The aim of this book is to unpack examples of bullshit from our everyday life and lay bare the techniques behind it. These techniques are surprisingly simple. There are two possible consequences of this exposure. One is that bullshit will be laughed out of existence forever. The other is that bullshit will continue to proliferate. Regardless of the outcome, anyone who reads this book will at least be able to identify exactly how they are having bullshit foisted upon them, even while they continue to fall for it. 

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Dimensions210mm x 135mm x 15mm
PublisherHarperCollins Publishers (New Zealand) 
Release Date1 Aug 2012 

Kerre's Choice

7 Aug 2012, 4:39pm | Review by Kerre Woodham
This is, not to put too fine a point on it, a book about bullshit. How advertisers, governments, religious leaders and big businesses amongst others, use bullshit - or as a more genteel synonym, conflation - to dupe us all. Joe Bennett is a fine writer with a depth and breadth of knowledge that comes from a lifelong love of books and reading. His acerbic, witty, insightful commentary on the art of deception with which we're all being conned is a breath of fresh air and makes for much more than an entertaining read - Double Happiness is as thought provoking as it's humorous. Bennett is a prolific writer - somehow he manages to produce a book a year - but this is one of my favourites from his collection.
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Book Cover - Double Happiness: How Bullshit Works

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