The Fall of Advertising and the Rise of PR

By Laura Ries | Paperback
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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. 

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Authors
FormatPaperback 
Pages320 
Dimensions205mm x 130mm x 25mm
PublisherHarperCollins Publishers Inc 
Release Date7 Aug 2004 
ISBN-139780060081997 

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