The Fall of Advertising and the Rise of PR
By Laura Ries | Paperback
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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
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| Format | Paperback |
| Pages | 320 |
| Dimensions | 205mm x 130mm x 25mm |
| Publisher | HarperCollins Publishers Inc |
| Release Date | 7 Aug 2004 |
| ISBN-13 | 9780060081997 |
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