Focus: The Future of Your Company Depends on It

By Al Ries | Paperback / softback
 Variations of this book were found.Click here to view them all >
 There are no reviews for this book.Read reviews or write your own >
$26.99
International Version
Ships in 6-13 days
Freight Free
Add to Bag
Please note: Prices, offers and availability may differ between the Paper Plus website and our retail stores.
Description
Details
Reviews

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success. 

Collect Fly Buys when you purchase this title

Share...

Author
FormatPaperback / softback 
Pages304 
Dimensions203mm x 137mm x 23mm
PublisherHarperCollins Publishers Inc 
Release Date27 Sep 2005 
ISBN-139780060799908 

Write a review!

Log in or Register to write your review for this title.
Book Cover - Focus: The Future of Your Company Depends on It

Other books you might like...

 Every Bastard Says No: The 42 Be...
Paperback
$48.00
Add to Bag
FREIGHT FREE
 The Perfect Balance: How to Get ...
Paperback
$32.99
Add to Bag
FREIGHT FREE
  The Winner's Bible: Rewire Your ...
Paperback
$32.99
Add to Bag
FREIGHT FREE