The Future of Your Company Depends on It
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the... read more temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Write a Review
More from this author...
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Marketing
Positioning: The Battle for Your Mind
The Fall of Advertising and the Rise of PR