Framework for Marketing Management
By Philip Kotler | Paperback
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
| Authors | |
| Format | Paperback |
| Pages | 384 |
| Dimensions | 229mm x 196mm x 14mm |
| Publisher | Pearson Education (US) |
| Release Date | 26 Apr 2006 |
| ISBN-13 | 9780132301428 |
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