Framework for Marketing Management

By Philip Kotler | Paperback
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. 

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Authors
FormatPaperback 
Pages384 
Dimensions229mm x 196mm x 14mm
PublisherPearson Education (US) 
Release Date26 Apr 2006 
ISBN-139780132301428 

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