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Marketing Management in China

By Philip Kotler | Paperback | 0 Review(s)

Currently out of stock online, please contact your nearest store for availability

<P><B>Marketing Management in China</B> brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content, language, and... read more

Format
Paperback
Release Date
28 Sep 2008
Author(s)
Kevin Lane Keller
Lu Taihong
Philip Kotler
Publisher
Pearson Education Centre
ISBN-13
9789810679972
Dimensions
213mm x 274mm x 25mm
Pages
736
Format
Paperback
Release Date
28 Sep 2008
Author(s)
Kevin Lane Keller
Lu Taihong
Philip Kotler
Publisher
Pearson Education Centre
ISBN-13
9789810679972
Dimensions
213mm x 274mm x 25mm
Pages
736

Currently out of stock online, please contact your nearest store for availability