Marketing Strategy: A Decision Focused Approach

By Orville C. Walker | Paperback
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"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. 

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FormatPaperback 
Pages368 
Dimensions254mm x 203mm x 12mm
PublisherMcGraw-Hill Education - Europe 
Release Date1 Mar 2010 
ISBN-139780073381152 

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Book Cover - Marketing Strategy: A Decision Focused Approach

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