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Marketing Strategy

A Decision Focused Approach

By Orville C. Walker | Paperback | 0 Review(s)

Currently out of stock online, please contact your nearest store for availability

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"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional... read more

Format
Paperback
Release Date
01 Mar 2010
Author(s)
John W. Mullins
Jr. Harper W. Boyd
Orville C. Walker
Publisher
McGraw-Hill Education - Europe
ISBN-13
9780073381152
Dimensions
203mm x 254mm x 12mm
Pages
368
Format
Paperback
Release Date
01 Mar 2010
Author(s)
John W. Mullins
Jr. Harper W. Boyd
Orville C. Walker
Publisher
McGraw-Hill Education - Europe
ISBN-13
9780073381152
Dimensions
203mm x 254mm x 12mm
Pages
368

View variations of this book >

Currently out of stock online, please contact your nearest store for availability