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Marketing

By Dhruv Grewal | Hardback | 0 Review(s)

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It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition... read more

Format
Hardback
Release Date
01 Feb 2009
Author(s)
Michael Levy
Dhruv Grewal
Publisher
McGraw-Hill Education - Europe
ISBN-13
9780073380957
Dimensions
218mm x 284mm x 33mm
Pages
720
Format
Hardback
Release Date
01 Feb 2009
Author(s)
Michael Levy
Dhruv Grewal
Publisher
McGraw-Hill Education - Europe
ISBN-13
9780073380957
Dimensions
218mm x 284mm x 33mm
Pages
720

View variations of this book >

Currently out of stock online, please contact your nearest store for availability