Strategic Brand Management: Building, Measuring, and Managing Brand Equity

By Kevin Lane Keller | Paperback
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For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. 

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FormatPaperback 
Pages720 
Dimensions248mm x 202mm x 26mm
PublisherPearson Education (US) 
Release Date1 Feb 2007 
ISBN-139780132336222 

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