Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane Keller | Paperback
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For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
| Author | |
| Format | Paperback |
| Pages | 720 |
| Dimensions | 248mm x 202mm x 26mm |
| Publisher | Pearson Education (US) |
| Release Date | 1 Feb 2007 |
| ISBN-13 | 9780132336222 |
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