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Strategic Brand Management

Building, Measuring, and Managing Brand Equity

By Kevin Lane Keller | Paperback | 0 Review(s)

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For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

Format
Paperback
Release Date
01 Feb 2007
Author(s)
Kevin Lane Keller
Publisher
Pearson Education (US)
ISBN-13
9780132336222
Dimensions
202mm x 248mm x 26mm
Pages
720
Format
Paperback
Release Date
01 Feb 2007
Author(s)
Kevin Lane Keller
Publisher
Pearson Education (US)
ISBN-13
9780132336222
Dimensions
202mm x 248mm x 26mm
Pages
720

View variations of this book >

Currently out of stock online, please contact your nearest store for availability