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The Brand Gap

How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

By Marty Neumeier | Paperback | 0 Review(s)

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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential... read more

Format
Paperback
Release Date
01 Aug 2005
Author(s)
Marty Neumeier
Publisher
Pearson Education (US)
ISBN-13
9780321348104
Dimensions
137mm x 204mm x 13mm
Pages
208
Format
Paperback
Release Date
01 Aug 2005
Author(s)
Marty Neumeier
Publisher
Pearson Education (US)
ISBN-13
9780321348104
Dimensions
137mm x 204mm x 13mm
Pages
208

Ships in 6-14 days
International Version

View variations of this book >

$47.99
-
+
Add to Cart

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