How Bullshit Works
Bullshit has always been with us but as a result of the proliferation of media in the last century we are now awash with it, drowning in it. It has become so accepted a part of the human landscape that bullshitters can not only make a living from bullshit and achieve power, prestige and wealth --... read more they can even win prizes for it. Unironic prizes. Bullshit seems to be fundamental to human society. If we were to strip bullshit from our conversations, our televisions, newspapers and airwaves, we would barely recognise what remained. The aim of this book is to unpack examples of bullshit from our everyday life and lay bare the techniques behind it. These techniques are surprisingly simple. There are two possible consequences of this exposure. One is that bullshit will be laughed out of existence forever. The other is that bullshit will continue to proliferate. Regardless of the outcome, anyone who reads this book will at least be able to identify exactly how they are having bullshit foisted upon them, even while they continue to fall for it.
This is, not to put too fine a point on it, a book about bullshit. How advertisers, governments, religious leaders and big businesses amongst others, use bullshit - or as a more genteel synonym, conflation - to dupe us all. Joe Bennett is a fine writer with a depth and breadth of knowledge that comes from a lifelong love of books and reading. His acerbic, witty, insightful commentary on the art of deception with which we're all being conned is a breath of fresh air and makes for much more than an entertaining read - Double Happiness is as thought provoking as it's humorous. Bennett is a prolific writer - somehow he manages to produce a book a year - but this is one of my favourites from his collection.
16 Aug 2012 13:36:00 | Ceara Prout
16 Aug 2012 20:19:38 | Lee Jackson
17 Aug 2012 07:52:28 | Tim Saunders
19 Aug 2012 02:31:56 | Christine Ward
20 Aug 2012 09:30:03 | Andrea Levarre-Waters
26 Aug 2012 14:20:58 | Natalie O'Brien
08 Sep 2012 19:27:32 | Meredith Kelly
16 Dec 2012 16:04:44 | Margaret Coulson
18 Dec 2012 03:16:57 | Annette Kyle