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The Fall of Advertising and the Rise of PR

By Al Ries | Paperback | 0 Review(s)

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing... read more

Format
Paperback
Release Date
11 May 2004
Author(s)
Laura Ries
Al Ries
Publisher
HarperCollins Publishers Inc
ISBN-13
9780060081997
Dimensions
135mm x 203mm x 18mm
Pages
320
Format
Paperback
Release Date
11 May 2004
Author(s)
Laura Ries
Al Ries
Publisher
HarperCollins Publishers Inc
ISBN-13
9780060081997
Dimensions
135mm x 203mm x 18mm
Pages
320

Ships in 6-14 days
International Version

View variations of this book >

$26.99
-
+
Add to Cart

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