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Making Marketing Happen

How Great Companies Make Strategic Marketing Planning Work for Them

By Brian Smith | Electronic book text | 0 Review(s)

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their... read more

Format
Electronic book text
Release Date
11 Aug 2006
Author(s)
Brian Smith
Publisher
Taylor & Francis Ltd
ISBN-13
9781136386732
Pages
336
Format
Electronic book text
Release Date
11 Aug 2006
Author(s)
Brian Smith
Publisher
Taylor & Francis Ltd
ISBN-13
9781136386732
Pages
336

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