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Holistic Retail Design - pr_59990

Holistic Retail Design

Reshaping Shopping for the Digital Era

By Philipp Teufel, Rainer Zimmermann

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Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.

Product code: 9789491727658

ISBN 9789491727658
Publisher Frame Publishers BV
No. Of Pages 400
Dimensions (HxWxD in mm) H165xW240
On Sale Date 01/12/2015
Introduces you to strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and intermediates between the consumer, the retail brand and the products being offered. This book also features those strategies in a number of chapters, and also includes international practice cases.