Auckland and parts of the Waikato are now operating under Level 3 restrictions with Click & Collect services now available at the majority of our stores. All stores outside of Level 3 areas remain open for in-store customers. Online orders will be available for all customers with some delays due to courier backlogs and lockdown procedures.
Logo Design Love -

Logo Design Love

A guide to creating iconic brand identities

Paperback

$79.40

Or 4 payments of $19.85 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Sourced from our Overseas Supplier
Delivered in 10 - 20 days
Available for Click and Collect
This edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. Logo Design Love shows students how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, students learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Product code: 9780321985200

ISBN 9780321985200
Publisher Pearson Education (US)
Dimensions (HxWxD in mm) H230xW181xS15
No. Of Pages 240
Edition 2nd edition
Series Voices That Matter