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A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Product code: 9780714864730

ISBN 9780714864730
Dimensions (HxWxD in mm) H245xW210xS29
No. Of Pages 320
Publisher Phaidon Press Ltd
Edition 2nd Revised edition
On Sale Date 03/09/2012
A manual for design students and professionals offering solutions to design problems.