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Promoting Fashion - pr_59403

Promoting Fashion

By Barbara Graham, Caline Anouti

Paperback

$72.10

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The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how brands can appeal to the consumer and how to select and use the tools available to communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign and assessing its effectiveness. Also includes case studies and interviews with leading professionals.

Product code: 9781786272157

ISBN 9781786272157
Publisher Laurence King Publishing
No. Of Pages 224
Dimensions (HxWxD in mm) H257xW190
On Sale Date 01/08/2018
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.