An Introduction to Visual Communication - pr_210529

An Introduction to Visual Communication

From Cave Art to Second Life



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Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

Product code: 9781433112584

ISBN 9781433112584
Dimensions (HxWxD in mm) H230xW160
Series Visual Communication
Edition New edition
No. Of Pages 273
Publisher Peter Lang Publishing Inc
An Introduction to Visual Communication