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Cameron -


The Politics of Modernisation and Manipulation



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David Cameron was leader of the Conservative Party (2005-16) and Prime Minister of the United Kingdom (2010-16). His legacy may be one of the most significant of any post-war British prime minister. But did he have a distinctive political strategy, and if so how should we characterise it? This book provides a new and distinctive interpretation of 'Cameronism', focusing on the twin themes of modernisation and manipulation. Heppell identifies three core aspects of Cameron's modernisation strategy: his attempts to detoxify the image of the Conservative Party; his efforts to delegitimise the Labour Party by blaming it for the financial crisis and austerity; and Cameron's use of the 'Big Society' narrative as a means of reducing the perceived responsibilities of the state. Manipulation is explored in relation to the Coalition Government and the exploitation of the Liberal Democrats, on policies such as austerity, tuition fees and electoral reform. Finally, the book examines Cameronism in relation to current challenges to the existing political order: Brexit, Scottish independence, and the rise of populism. This timely book is essential reading to those interested in British party politics and Prime Ministerial leadership. -- .

Product code: 9780719096457

ISBN 9780719096457
Dimensions (HxWxD in mm) H234xW156
Series New Perspectives on the Right
No. Of Pages 192
Publisher Manchester University Press
This book uses the themes of modernisation and manipulation to provide a new and distinctive analysis of the political strategy of Prime Minister David Cameron. It explores the key issues - coalition, electoral reform, Scottish independence, the Big Society, austerity and Brexit - that defined his premiership, -- .