Garden Centre Management -

Garden Centre Management



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Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

Product code: 9781780643090

ISBN 9781780643090
Dimensions (HxWxD in mm) H244xW172xS13
On Sale Date 24/09/2015
No. Of Pages 200
Publisher CABI Publishing
Garden centre management has professionalised recently as garden centres become more advanced retail operations. Aimed at students, garden centre managers and garden centre management courses, the book offers a practical approach backed by management theory. It covers consumer behaviour; staff and stock management; marketing and productivity.