ISE A Preface to Marketing Management - pr_71153

ISE A Preface to Marketing Management

By J. Paul Peter, James Donnelly



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Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Product code: 9781260287257

ISBN 9781260287257
Dimensions (HxWxD in mm) H241xW185xS10
No. Of Pages 290
Publisher McGraw-Hill Education
Edition 15th edition