A Technique for Producing Ideas - pr_329249

A Technique for Producing Ideas

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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible Ideageneration methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

Product code: 9780071410946

ISBN 9780071410946
Dimensions (HxWxD in mm) H178xW127xS5
No. Of Pages 64
Publisher McGraw-Hill Education - Europe
Edition New edition
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.