A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible Ideageneration methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Product code: 9780071410946
| ISBN |
9780071410946 |
| Dimensions (HxWxD in mm) |
H178xW127xS5 |
| No. Of Pages |
64 |
| Publisher |
McGraw-Hill Education - Europe |
| Edition |
New edition |