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Big in Asia - pr_19381

Big in Asia

25 Strategies for Business Success

By M. Backman, C. Butler

Paperback

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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Product code: 9780230000278

ISBN 9780230000278
Publisher Palgrave Macmillan
Dimensions (HxWxD in mm) H235xW155
No. Of Pages 339
Edition 2nd ed. 2003
Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.