Branding with Brains - pr_17665

Branding with Brains

The science of getting customers to choose your company

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Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers' minds at the moment they choose what to buy. Branding with Brains gives you the three most powerful laws of better branding that will make sure your brand comes out on top.

Product code: 9780273719953

ISBN 9780273719953
Dimensions H234xW156xS17
Series Financial Times Series
No. of pages 264
Publisher Pearson Education Limited