Building Social Business -

Building Social Business

The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

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Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls social business. The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Product code: 9781586489564

ISBN 9781586489564
Dimensions (HxWxD in mm) H209xW141xS18
No. Of Pages 256
Publisher PublicAffairs,U.S.
On Sale Date 02/06/2011
The groundbreaking model for promoting good and social equality through business from Nobel Peace Prize- winner Muhammad Yunus