Cases on Consumer-Centric Marketing Management - pr_247229

Cases on Consumer-Centric Marketing Management

By Vimi Jham, Sandeep Puri

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As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

Product code: 9781466643574

ISBN 9781466643574
Series Advances in Marketing, Customer Relationship Management, and E-Services
No. Of Pages 362
Publisher Idea Group,U.S.
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.