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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition -

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

By Thomas Wheelen, J. Hunger, Alan Hoffman, Charles Bamford

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For courses in Strategic Management and Business Policy. Utilise a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy.

Product code: 9781292227290

ISBN 9781292227290
No. Of Pages 432
Dimensions (HxWxD in mm) H255xW205xS20
Publisher Pearson Education Limited
Edition 15th edition