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Conducting Classic Grounded Theory for Business and Management Students -

Conducting Classic Grounded Theory for Business and Management Students

By Isabelle Walsh, Judith A. Holton, Mourmant Mourmant

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Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.

Product code: 9781526460080

ISBN 9781526460080
Dimensions (HxWxD in mm) H242xW170
Series Mastering Business Research Methods
No. Of Pages 128
Publisher SAGE Publications Ltd
This book is an invaluable guide to using grounded theory (GT) effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in students' own research project.