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Consumer Behavior, Global Edition -

Consumer Behavior, Global Edition

Consumer Behavior

By Leon Schiffman, Joseph Wisenblit

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For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Product code: 9781292269245

ISBN 9781292269245
Publisher Pearson Education Limited
Dimensions (HxWxD in mm) H275xW215xS18
No. Of Pages 512
Edition 12th edition