Contemporary Issues in Marketing Management -

Contemporary Issues in Marketing Management

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In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book.

Product code: 9781617289798

ISBN 9781617289798
Dimensions (HxWxD in mm) H155xW230
No. Of Pages 102
Publisher Nova Science Publishers Inc
Indulges in the marketing process in a variety of forms and places. This book includes five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and, determinants of user acceptance of the e-Government services.