Time and space. Genetics and robotics. Education and fashion.
Possibilities limited only by our imaginations. The future is yours
to create. Could you be the Leonardo da Vinci of our
times?
Most ideas are incremental, quickly copied and suffocated by
conventions. "Future back" thinking starts with stretching
possibilities then makes them a reality "now forward". The best
ideas emerge by seeing what everyone has seen, and thinking like
nobody else. Newness occurs in the margins not the mainstream.
Solutions emerge through powerful fusions of the best ideas into
practical, useful concepts. Creative people rise up. Visionaries,
border crossers and game changers. Engage your right brain, open
your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies
stand out from the crowd not so much for their exceptional
products, despite what one might assume, but for the way they
challenge conventions, redefine markets, and change consumer
expectations. Apple didn't just create the iPod; it envisioned the
future of music and then made a product to service that future. And
the same holds true for every highly innovative company. In
Creative Genius, Peter Fisk presents ten tracks for
innovation and provides business blueprints for making that
innovation happen.
Creative Genius is inspired by the imagination and
perspective of Leonardo da Vinci, in order to drive creativity,
design and innovation in more radical and powerful ways. It
includes practical tools ranging from scenario planning and context
reframing to accelerated innovation and market entry, plus 50
tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the
Genius series by bestselling author Peter Fisk. Others
include Business Genius, Marketing Genius and
Customer Genius.
Product code: 9781841127897
| ISBN |
9781841127897 |
| Dimensions (HxWxD in mm) |
H177xW169xS26 |
| No. Of Pages |
400 |
| Publisher |
John Wiley and Sons Ltd |