Our Auckland and Greater Auckland stores are currently on Alert Level 3 from Sunday 28 February - Saturday 06 March. You can continue to order online with home delivery and Click and Collect at all stores throughout New Zealand. Stores outside Auckland will be open as usual with safe social distancing advised.
Customer Sense - pr_64752

Customer Sense

How the 5 Senses Influence Buying Behavior

Paperback

$111.60

Or 4 payments of $27.90 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Delivered in 10 - 14 days
Available for Click and Collect
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Product code: 9781349344420

ISBN 9781349344420
Dimensions (HxWxD in mm) H235xW155
No. Of Pages 185
Publisher Palgrave Macmillan
Edition 1st ed. 2013
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.