100% Locally owned & Operated
Our Auckland stores are currently operating at Alert Level 2. To maintain the highest safety standards we advise our customers to socially distance, contact trace and to shop online if feeling unwell.
Defending Your Brand - pr_20631

Defending Your Brand

How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Be the first to review this product

Hardback

Other Formats

$130.90

Or 4 payments of $32.72 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Delivered in 10 - 14 days
Available for Click and Collect

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Product code: 9780230340343

More from this author
ISBN 9780230340343
Dimensions (HxWxD in mm) H229xW152
No. Of Pages 294
Publisher Palgrave Macmillan

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.