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Digital Business and E-Commerce Management -

Digital Business and E-Commerce Management

By Dave Chaffey, Tanya Hemphill, David Edmundson-Bird



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Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Product code: 9781292193335

ISBN 9781292193335
No. Of Pages 680
Publisher Pearson Education Limited
Edition 7th edition
Dimensions (HxWxD in mm) H267xW197xS23