Attract, recruit, and retain the very best with a strategic
employer brand
From one of the world's leading pioneers in the employer brand
discipline and author of the first book on the subject The
Employer Brand, comes the long-awaited practical follow-up
Employer Brand Management. Talented, motivated employees are
a company's best assets, and the techniques in this book help
attract, recruit, and retain the very best. A successful employer
brand reaches beyond the boardroom to establish confidence,
loyalty, and enthusiasm all the way down the ladder. Employer
Brand Management gives readers a personal grasp of a new
approach to people management. It draws on significant advances in
practices among leading companies to provide a handbook for
employer brand development and implementation. With a wide range of
case studies and examples, you'll be taken step-by-step through the
employer brand development process. You will find information on
the latest developments in technology, with particular attention
paid to socially-enabled recruitment marketing and employee
communication and engagement.
You will:
Follow the process of brand planning, definition,
implementation, and application
Discover how brand thinking can strengthen strategy and
reinforce HR value
Improve existing recruitment and talent management
programs
Learn the importance of employee engagement in the brand
experience
Product code: 9781118898529
| ISBN |
9781118898529 |
| Dimensions |
H234xW159xS24 |
| Publisher |
John Wiley & Sons Inc |
| No. of pages |
316 |