Exploring Techniques of Analysis and Evaluation in Strategic Management - pr_36853

Exploring Techniques of Analysis and Evaluation in Strategic Management

By Veronique Ambrosini, Gerry Johnson, Kevan Scholes

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*Fully cross-referenced to Exploring Corporate Strategy, it is an ideal complement to the main text.*A practical, concise, comprehensive and up-to-date coverage of tools and techniques of relevance to practising managers*Contributions from the Strategic Planning Society, Open Business School, Oxford University, Cranfield School of Management and Sheffield Business School

Product code: 9780135706800

ISBN 9780135706800
Publisher Pearson Education (US)
No. Of Pages 312
Dimensions (HxWxD in mm) H235xW175xS20
Offers up-to-date coverage of tools and techniques of relevance to practising managers. The text is cross-referenced to "Exploring Corporate Strategy" (fourth edition).