Gaining and Sustaining Competitive Advantage: Pearson New International Edition -

Gaining and Sustaining Competitive Advantage: Pearson New International Edition

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For courses in Graduate Strategic Management. Gaining and Sustaining Competitive Advantage provides students and practitioners with research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. .

Product code: 9781292021454

ISBN 9781292021454
Dimensions (HxWxD in mm) H279xW216xS23
No. Of Pages 512
Publisher Pearson Education Limited
Edition 4th edition
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