Global Aspects of Reputation and Strategic Management -

Global Aspects of Reputation and Strategic Management

$189.90

Or 4 payments of $47.48 with

delivery message Free delivery for orders over $60.00

Add to Favourites
Sourced from our Overseas Supplier
Delivered in 10 - 18 days
Available for Click and Collect
Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.

Product code: 9781787543140

ISBN 9781787543140
Dimensions (HxWxD in mm) H229xW152
Series Research in Global Strategic Management
No. Of Pages 288
Publisher Emerald Publishing Limited
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.