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Handbook of Contemporary Marketing in China -

Handbook of Contemporary Marketing in China

Theories & Practices

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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

Product code: 9781617616891

ISBN 9781617616891
Dimensions (HxWxD in mm) H229xW152
No. Of Pages 288
Publisher Nova Science Publishers Inc
Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China's markets, marketing research and marketing practices.