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How to Measure Digital Marketing - pr_20748

How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Product code: 9781137340689

ISBN 9781137340689
Dimensions (HxWxD in mm) H229xW152
No. Of Pages 255
Publisher Palgrave Macmillan
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.