How to Steal Fire - pr_121318

How to Steal Fire

The Myths of Creativity Exposed, The Truths of Creativity Explained

By Stephen Bayley, Roger Mavity



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________'Promises to show readers how to think boldly and spark imaginative thought' (FT) ________Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides- not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought.

Product code: 9780593080085

ISBN 9780593080085
No. Of Pages 256
Dimensions (HxWxD in mm) H247xW190xS21
Publisher Transworld Publishers Ltd

'Promises to show readers how to think boldly and spark imaginative thought' (FT)

Creativity is a powerful force.