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Integrated Advertising, Promotion and Marketing Communications, Global Edition -

Integrated Advertising, Promotion and Marketing Communications, Global Edition

By Kenneth Clow, Donald Baack

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Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

Product code: 9781292222691

ISBN 9781292222691
No. Of Pages 512
Publisher Pearson Education Limited
Edition 8th edition
Dimensions (HxWxD in mm) H274xW213xS18