Integrated Business Transformation - pr_284748

Integrated Business Transformation

Maximizing Value by Connecting Strategy to Key Capabilities

By Alberto Perez La Rotta

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Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto Perez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here Perez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization's leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate transformation and growth and measure the impact of the transformation on the organization and systems. Perez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.

Product code: 9781787690523

ISBN 9781787690523
Dimensions (HxWxD in mm) H198xW129
Series Emerald Points
No. Of Pages 144
Publisher Emerald Publishing Limited
Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning, Alberto Perez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams.