International Business -

International Business

By Radha Jethu-Ramsoedh, Maud Hendrickx

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The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

Product code: 9789001805036

ISBN 9789001805036
No. Of Pages 324
Dimensions (HxWxD in mm) H246xW174
Publisher Wolters-Noordhoff B.V.
Series Routledge-Noordhoff International Editions
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.