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Leading Pharmaceutical Innovation -

Leading Pharmaceutical Innovation

How to Win the Life Science Race

By Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Product code: 9783319668321

ISBN 9783319668321
Dimensions (HxWxD in mm) H235xW155
No. Of Pages 179
Publisher Springer International Publishing AG
Edition 3rd ed. 2018
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade.