Malcolm McDonald on Marketing Planning -

Malcolm McDonald on Marketing Planning

Understanding Marketing Plans and Strategy

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A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.

Product code: 9780749478216

ISBN 9780749478216
Dimensions (HxWxD in mm) H235xW155xS10
On Sale Date 03/11/2016
No. Of Pages 192
Publisher Kogan Page Ltd
Edition 2nd Revised edition
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.